INTRODUCE
ABOUT BAO MINH
Originally a brand specializing in traditional handcrafted confectionery in Vietnam since 1955. After a journey of development over the years, Bao Minh By integrating modern technology into product manufacturing to improve productivity and quality, the company has now exported several outstanding specialty products to international markets such as Japan, the US, Indonesia, Hong Kong, Taiwan, China, New Zealand,…
Bao Minh famous for its long-standing traditional specialty confectionery products such as Sticky rice cakes, steamed rice cakes, sticky rice pudding, peanut candy, sesame candy, Khao cake, Pia cake, traditional Mid-Autumn Festival cakes and Tet jam. With the ideal of preserving and developing the finest aspects of Vietnamese culinary culture, Bao Minh embodies this shared spirit through 3 core values.
Essence
The ancient cuisine of Vietnam, the beauty of the homeland, is encapsulated in this dish. grain * A pearl from heaven. Carefully selected ingredients, meticulous craftsmanship, the invitation to the feast, and the presentation. Elegant and inviting to enjoy....becomes the essence of Vietnamese cuisine.
Traditional
Traditional values stem from the roots of the nation. The story behind each type of cake is inherited and passed down to future generations, forming a brand culture. Culture preserves national traditions.
Renew
Innovation is built upon tradition. a mindset of continuous improvement and selecting the finest ingredients from the country. Applying production technology, upgrading techniques, perfecting the taste and form of new products, etc., bringing Vietnamese products with these qualities. The standards of Truth, Goodness, and Beauty are integrated into the international community.
BAO MINH'S OVERALL STRATEGY
Vision
Become a business Made By VietNam (MBV) The main focus is on traditional Vietnamese products and services.
Mission
Creating genuine human value.
Bringing nutritional joy and good health.
Core values
A premium product.
Continuous improvement.
*MBV: These are businesses with a Lean Management gene system. Made in Vietnam to create top-class (5*) purely Vietnamese products and services.
Business philosophy
Lean thinking Made In VietNam (MIV).
Pioneering in technology.
Quality Policy
Main traditional specialties – Continuously improving and developing products, aiming for Green standards in consumer food and to enhance the nutritional value of the product.
Our children's nutrition and confectionery products are the result of extensive research and are manufactured using technology that meets product standards.
Privacy Policy
We respect and maintain absolute confidentiality regarding the copyright, product rights, and policies of each client in our contract manufacturing collaborations.
COMPANY MANAGEMENT BOARD
MANAGEMENT TEAM
COMPANY
Chairman HBoard of Directors
General Director National Artisan
Deputy General Director
Director SProducer/Artisan
Manager Finance
Prefect Media
HISTORY OF DEVELOPMENT
PRESERVING EXCELLENCE * SPREADING WINGS AND TRANSFORMING
Continuing the family tradition in 1955, From a small production facility with just over a dozen workers and rudimentary tools, the crafts were made by hand. Bao Minh The country has gone through difficult periods following the post-war era and has developed steadily to this day.
In 2006, Bao Minh Company was officially established. With a shared passion for preserving traditional culture and a relentless pursuit of progress, Bao Minh To become a pioneering unit in producing traditional culinary products skillfully combined with the application of advanced science and technology.
In order for exquisite Vietnamese products to conquer higher quality standards, Bao Minh We continuously improve our skills, innovate, and invest in modern equipment and technology, standard infrastructure, and a generation of dedicated and skilled workers to build a reputable brand known for its quality products. Specializing in the production of traditional Vietnamese confectionery.
SPREADING THE WINGS OF SOUTHERN VIETNAM – ON A WIDE SCALE
To meet the rapidly expanding needs of its domestic and international distribution network, the factory... Bao Minh It is built and developed primarily in two key cities: Hanoi (S=5000m2), Ho Chi Minh City (Area = 3000 m2)The production machinery and equipment system is state-of-the-art, meeting the standards of high-quality Vietnamese products and the stringent export standards of the international market.
THE FLAME OF MINDSET
The team of employees Bao Minh with nearly 400 people training every day in Mindset of guidanceWe cultivate managers with passionate hearts and enthusiasm, always developing the inner strength of each individual within the team. The journey behind these exquisite traditional confectionery products cannot be achieved without the energy from the hands of artisans, craftsmen, and workers. And the passionate sales team brings the products to every point of sale.
Therefore, Bao Minh Focus on fostering the innate learning spirit in each individual and applying what they learn. Core values of a business that sets the HEART * TRUTH * GOODNESS * BEAUTY to the top with application MIV lean management technology implemented for the entire company from December 2022. To constantly remind individuals and groups of people. Bao Minh Consistency is not just about the cakes, but also about the consciousness, knowledge, and actions of the entire team. Bao Minh 2 regions: North * South.
A JOURNEY TO PRESERVE THE ESSENCE OF VIETNAM
INHERITANCE
1955
In 1955, Ms. Ngo Thi Tinh inherited the business. The traditional confectionery business passed down from our grandparents, along with our unwavering determination and perseverance, has firmly preserved the family's traditional confectionery craft.
- With two traditional rice cake-making pots, we begin with the belief, hope, and meticulous attention to detail in each delicious cake, on our journey to developing traditional Vietnamese confectionery.
STARTUP
1989
Ms. Ngo Thi Tinh and Mr. Vuong Duy Kiem Let's start a business together.
2003
The product is available at Southern market via Big C supermarket system and Tan Son Nhat airport.
GROWTH
2006
Establishment of Bao Minh Confectionery Joint Stock CompanyApplying advanced technology to improve production and boost output to the market. Expanding and deepening sales channels through supermarket systems nationwide and airport systems. Strengthening traditional sales channels in the northern provinces.
2011
Investing in a factory in the Nam Thang Long Industrial Park with a usable area of 5,000 m2, developing a diverse product portfolio.
2016
Establish a central warehouse in the South in Binh Tan District, Ho Chi Minh City.
SCALE EXPANSION
2018
We are investing in a factory in the South, located in Tan Tao Industrial Park, with an area of 3,000 m2. We are investing in multiple modern, closed-loop, automated, and advanced production lines to meet the production needs of both traditional and modern confectionery.
2019
Expand the customer base through the convenience store system. Strongly develop production and supply for Central and Southern Vietnam (supermarkets, distributors, agents & export).
SUSTAINABLE DEVELOPMENT
2022 → 2026
Applying Lean Management Technology Made in Vietnam
- Improve the overall capabilities of the team.
- Building a Lean Management Gene System Made in Vietnam.
- Effective human resource management.
- Effective production management.
- Effective business management.
Product development
- Increasing the number of new product designs and product innovations, while continuously improving product quality.
- Research and development of tourism products for export.
Factory in the South Meets FDA, HALAL, ISO, and HACCP standards.. Promote the export of Vietnamese products to international markets.
REACH FURTHER
From 2027 onwards
- Develop Lean Management Gene System Made in Vietnam in both width and depth.
- Spread The Quintessence of Vietnamese Cuisine to go international.
- Diverse and exquisite products.
OUTSTANDING ACHIEVEMENTS
Through a journey of continuous improvement and development, Bao Minh has become a reputable manufacturer of traditional specialty confectionery in Vietnam, making positive contributions to the traditional confectionery industry in particular and raising the standards of Vietnamese consumer products in general on the world map. Bao Minh is proud to have achieved many outstanding accomplishments:
1. Traditional confectionery companies have the largest number of artisans.
2. The record for the largest baked cakes, sticky rice cakes, glutinous rice cakes, and husband-and-wife cakes in Vietnam.
3. Precious Treasures of Traditional Crafts: Wedding cakes made with sticky rice flakes and husband-and-wife cakes.
4. Meets ISO, HACCP, Halal, and FDA standards.
5. High-quality Vietnamese products have been favored by consumers for many years.
TITLE OF ARTISAN
Prestigious titles and awards in the career of dedication and preservation and development of the essence of Vietnamese cuisine. artisan Bao Minh Confectionery Company
PRIZE
Bao Minh Proud of numerous prestigious awards, we affirm our leading position in the traditional confectionery industry in Vietnam. Throughout our development, Bao Minh has received many prestigious awards such as "High-quality Vietnamese brand" and "Gold Cup for Outstanding Products/Services in WTO Integration"In addition, the company has also been honored at international trade fairs for food quality and safety.
These achievements are not only a recognition of the tireless efforts of Bao Minh Maintaining and improving product quality is not only important in the long term, but it also serves as a driving force for the company's continued development. Bringing the traditional flavors of Vietnam to the world.
CERTIFICATION
Bao Minh Food safety and quality are always our top priorities. The products are manufactured in a modern and closed-loop factory, strictly adhering to quality management processes. and has received numerous prestigious domestic and international certifications.
DISTRIBUTION SYSTEM
Bao Minh's product distribution system spans provinces from North to South through supermarket chains such as:
